AGENCE  LE BEL

I take the temperature of your market to get a balanced and current read on what key stakeholders inside and outside your organization are thinking, seeing, and hearing about you. Together, we use these facts and opinions to analyze attitudes and perceptions in order to know clearly who you are and what sets you apart from your competitors before you communicate. 

By identifying critical issues, strengths, weaknesses, and opportunities that impact brand, reputation and communications on a global level, we can develop smarter messages and timing that will resonate with your audiences.

I collaborate with you to develop short and long-term communications plans to support your initiative, news, and big picture strategy. 

Whether it’s for the public or behind the scenes, this process distills your objectives, challenges, and opportunities; identifies your target audiences, stakeholders, and spokespeople; establishes a timeline, media and social media strategy; and crafts effective external and internal messaging across appropriate communications channels.

I provide confidential counsel to help you and your teams anticipate, plan for, manage, and mitigate sensitive communications or reputational issues. In addition to ensuring hands-on guidance during fast-moving live situations, I also can work with you to stress test your current crisis management procedures and identify potential vulnerabilities.

I work with companies and organizations to review your current departmental and operational structures to recommend ways you can optimize these structures and the communications between them and across your business. This can also include specific work with your media relations and marketing teams to enhance their systems and processes.

I design strategic communications programs to build visibility for leaders, key executives, creatives, and other individual spokespeople who serve as brand ambassadors.

I plan and execute public announcements and campaigns, driving traditional and social media coverage, and cultivating and expanding your relationships with journalists in all major markets.

I lead one-on-one coaching sessions for individuals seeking to enhance their interview skills or become more comfortable speaking at press and other public-facing events. 

I train spokespeople to reinforce key messages, providing presentation tips, and reviewing anticipated questions and answers.

I create or develop with your team a compelling portfolio of media information, including news releases, fact sheets, background materials, images, and other digital assets.

I develop and organize innovative in-person and online opportunities for media to engage with you and your organization, ranging from media previews, press conferences, and CEO and executive briefings, to regional and international press trips, dinners/lunches, roundtable discussions/panels, and relationship cultivation opportunities at special events.